300% Growth of Scaling a National Home Appliance Brand on TikTok Shop

Client: Sunhouse (The “National” Home Appliance Brand of Vietnam)

Partner: Wemax – An Official TikTok Shop Partner (TSP)

Strategy: The Salesforce Multi-Store Growth Engine

This case study examines how Wemax, a specialized Salesforce Agency owned by Freedom Media., JSC, transformed the e-commerce trajectory of Sunhouse. By pivoting from a stagnant single-channel model to a high-intensity, multi-store ecosystem, Wemax achieved a 300% revenue growth within 90 days while maintaining a world-class advertising efficiency of 3-5% Ads/NMV.

The Challenge: The “170,000 Follower” Stagnation

Despite being a household name with a massive social following, Sunhouse faced a critical plateau on their primary TikTok Shop channel:

• Vanity Metrics vs. Revenue: A legacy account with 170,000 followers was generating stagnant revenue of only 500–900 Million VND/month.

• The Follower Trap: High follower counts were failing to translate into consistent livestream conversions.

• Limited Reach: A single-store approach restricted the brand’s ability to dominate niche keywords like “Smart Electricals” or “Premium Cookware.”

The Wemax “Salesforce” Strategy

Driven by our philosophy “Commitment is the Motivation,” Wemax moved beyond simple management to implement a total structural overhaul.

1. Niche-Targeted Multi-Store Infrastructure

We abandoned the “one-size-fits-all” model. Wemax built and operated a series of specialized sub-channels with distinct positioning:

• Electrical Appliances Specialist

• General Household Essentials

• Premium Inox (Stainless Steel) Cookware

• Result: This maximized the brand’s digital footprint and captured high-intent shoppers across multiple search categories.

2. High-Frequency Livestream Dominance

Applying the “Clarity is Power” principle, we optimized every minute of live broadcasting:

• Intensity: We significantly increased livestream duration and frequency to capture traffic 24/7.

• Authenticity: Utilizing our Real-Scene Studios, we demonstrated Sunhouse products in functional kitchen environments, building immediate consumer trust.

3. Shoppable Content & Platform Optimization

• Sales-Driven Content: Produced short-form videos engineered specifically for conversion, not just “views.”

• Policy Compliance: Leveraged our Official TSP status to ensure 100% compliance with TikTok Shop policies, avoiding traffic penalties and optimizing organic reach.

The Results: Turning Data into Revenue

The Wemax execution engine delivered immediate and scalable impact as verified by platform dashboards:

The “Wemax Edge” in Home Appliance Growth

The success of Sunhouse serves as a blueprint for the Home Living & Family category. At Wemax, we prove that a “new” account with strategic precision (starting from 3,000 followers) can outperform a “legacy” account with 170,000 followers by focusing on:

1. Direct Accountability: We don’t just manage; we commit to the revenue.

2. Operational Transparency: Powered by Freedom Media., JSC, we provide clients with clear, data-backed roadmaps.

3. Category Mastery: Deep-seated expertise in the consumer psychology of household shopping.

Partner with the Official Salesforce Agency

Stop settling for stagnant vanity metrics. Scale your brand with the Official TikTok Shop Partner that prioritizes your bottom line.

FREEDOM MEDIA., JSC – Check out our profile: Wemax – An Ecom-Salesforce Agency

Tax Code: 0108604127

Website: wemax.vn