Engineering a 300% Revenue Surge for Sunhouse HomeLiving

In this benchmark case study, Wemax—the “Salesforce Agency” arm of Freedom Media., JSC—demonstrates how a high-performance infrastructure can redefine a national brand’s digital footprint. By leveraging the specialized WEMAX Studio, the team scaled the Sunhouse HomeLiving channel to contribute >20% of total e-commerce revenue in just 60 days, maintaining a world-class 3–5% Ads/NMV efficiency ratio.

Expanding a “National Household” Identity

Sunhouse is an undisputed leader in Vietnam’s household sector. However, the brand faced a modern e-commerce challenge: How to effectively segment and scale “Electric” vs. “Non-Electric” categories without cannibalizing existing sales?

The brand needed to:

• Recapture the Modern Homemaker: Reposition products for a younger, trend-driven TikTok audience.

• Establish Channel Authority: Build the @sunhouse.homeliving channel as a standalone revenue powerhouse.

• Optimize Fulfillment: Ensure that high-volume orders translated into actual completed sales (Successful Delivery).

THE STRATEGY: The “Clarity & Commitment” Framework

As a Salesforce Agency, Wemax doesn’t just “post content.” We engineer a sales environment based on our dual-core philosophy.

1. Infrastructure as a Service (The WEMAX Studio)

We moved the brand from generic studio setups to WEMAX Real-Scene Studios.

• Authentic Context: Products were demonstrated in live, functional kitchens.

• Visual Differentiation: We used specific lighting and staging to separate “Premium Cookware” from “High-Tech Appliances,” guiding consumer perception through visual clarity.

2. The “Salesforce” Operational Model

Driven by our motto “Commitment is the Motivation,” our team took full accountability for the channel’s performance:

• High-Frequency Livestreaming: Scaling duration and frequency to meet peak household shopping hours.

• Shoppable Content Engine: Producing short-form videos optimized for the TikTok algorithm’s “Shop” tab.

3. Real-Time Data Clarity

Living by “Clarity is Power,” we provided Sunhouse with a transparent reporting loop. Every session was audited for Ads/NMV ratios and Conversion Rates, allowing for instant strategic pivots.

THE RESULTS: Breaking Records in 60 Days

The data verified that the Wemax approach isn’t just a service—it’s a growth engine.

Partner with the Official Salesforce Agency

Is your brand ready for the next level of E-commerce dominance? Let the Salesforce Agency build your path to 300% growth.

FREEDOM MEDIA., JSC – Check out our profile: Wemax – An Ecom-Salesforce Agency

Tax Code: 0108604127

Website: wemax.vn