Engineering a 300% Revenue Surge for Sunhouse HomeLiving
In this benchmark case study, Wemax—the “Salesforce Agency” arm of Freedom Media., JSC—demonstrates how a high-performance infrastructure can redefine a national brand’s digital footprint. By leveraging the specialized WEMAX Studio, the team scaled the Sunhouse HomeLiving channel to contribute >20% of total e-commerce revenue in just 60 days, maintaining a world-class 3–5% Ads/NMV efficiency ratio.
Expanding a “National Household” Identity
Sunhouse is an undisputed leader in Vietnam’s household sector. However, the brand faced a modern e-commerce challenge: How to effectively segment and scale “Electric” vs. “Non-Electric” categories without cannibalizing existing sales?
The brand needed to:
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Recapture the Modern Homemaker: Reposition products for a younger, trend-driven TikTok audience.
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Establish Channel Authority: Build the @sunhouse.homeliving channel as a standalone revenue powerhouse.
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Optimize Fulfillment: Ensure that high-volume orders translated into actual completed sales (Successful Delivery).
THE STRATEGY: The “Clarity & Commitment” Framework
As a Salesforce Agency, Wemax doesn’t just “post content.” We engineer a sales environment based on our dual-core philosophy.
1. Infrastructure as a Service (The WEMAX Studio)
We moved the brand from generic studio setups to WEMAX Real-Scene Studios.
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Authentic Context: Products were demonstrated in live, functional kitchens.
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Visual Differentiation: We used specific lighting and staging to separate “Premium Cookware” from “High-Tech Appliances,” guiding consumer perception through visual clarity.
2. The “Salesforce” Operational Model
Driven by our motto “Commitment is the Motivation,” our team took full accountability for the channel’s performance:
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High-Frequency Livestreaming: Scaling duration and frequency to meet peak household shopping hours.
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Shoppable Content Engine: Producing short-form videos optimized for the TikTok algorithm’s “Shop” tab.
3. Real-Time Data Clarity
Living by “Clarity is Power,” we provided Sunhouse with a transparent reporting loop. Every session was audited for Ads/NMV ratios and Conversion Rates, allowing for instant strategic pivots.
THE RESULTS: Breaking Records in 60 Days
The data verified that the Wemax approach isn’t just a service—it’s a growth engine.
| Key Performance Indicator (KPI) | Achievement Milestone |
| Total Revenue Contribution | >20% of Brand’s Total E-com Revenue generated by WEMAX Studio. |
| System Parity | Reached 80-90% of the brand’s average system revenue in 2 months. |
| Operational Efficiency | 3-5% Ads/NMV (Extremely high ROAS). |
| Fulfillment Success | 70-75% Success Rate (Proven delivery excellence). |
Partner with the Official Salesforce Agency
Is your brand ready for the next level of E-commerce dominance? Let the Salesforce Agency build your path to 300% growth.
FREEDOM MEDIA., JSC – Check out our profile: Wemax – An Ecom-Salesforce Agency
Tax Code: 0108604127
Website: wemax.vn
